Archive for the 'Business Blogging' Category

Your business blog should be on your own site - not on third party sites like blogger.com and typepad.com.

You don’t need to advertise on traditional media.  Through blogging, your content can become the favorite TV show, radio show, or magazine.

Signal vs. Noise, a successful business blog by 37signals, provides multiple income streams including advertising and ebook revenues.

Blogging extends the influence of your business.

5 characteristics of good business blogs:

  1. Passion
  2. Knowledge
  3. Focus on readers
  4. Consistency
  5. Patience

Many businesses are promoting themselves on Web 2.0 sites like Facebook, Twitter, and StumbleUpon.  However, some of these businesses don’t have blogs.  This is a mistake that leaves money on the table.

The reason your business needs a blog is to give evidence to your claims in your about page.