Don’t Guarantee Search Rankings

5 reasons why reputable SEOs don’t guarantee rankings:

  1. SEO & Guarantees Have an Abominable History
  2. The Search Engines Expressly Warn Against It
  3. Rankings are Inherently Unstable
  4. Rankings are a Poor Metric for Overall Performance
  5. Making Guarantees About Something You Cannot Control Carries Inherent Ethical Problems

This entry was posted on Friday, September 5th, 2008 at 4:25 am and is filed under SEO.